Traditionally, new product marketing assumes first-time purchases arise from an orderly chain of events, starting with the TV commercial to build awareness, but this isn’t how shoppers discover new products today. It’s time for marketers to change their practices. An award-winning team of journalist
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Marketing is no longer about making cold calls, spreading flyers and shaking hands while exchanging business cards. While those things are still essential, a significant part must also include a digital marketing strategy. These guidelines will show you how to develop a digital marketing strategy.